Marketing Automation Software

Compare RICH CRM with Pardot

Pardot provides a marketing automation solution, and they are owned by Exact Target, who is also owned by Salesforce. All of these software systems act independently and have no plans for a tight integration. This means each piece of the puzzle will have to be purchased separately and integrated by someone (you), a problem that RICH CRM effectively solves with our Complete CRM and marketing automation solution.

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on more than just trust in the longevity of a software provider. You want to have the confidence that your marketing software can impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.

RICH CRM's email marketing platform has been around since the beginning. Our editor is stable and easy to use. Plus, our marketing automation tools integrate with just a click. Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use RICH CRM - and are all included with every account. With RICH CRM, you don't need to invest in a third party CRM package.

DON'T PAY MORE THAN YOU HAVE TO

RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 90% of Pardot's subscription rate, RICH CRM helps you set it and forget it. With RICH CRM, you get all of the features you need for one low monthly price. In addition to email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.

Feature	RICH CRM	Pardot
Setup Fee	$199 Account Set Up (includes 3 hours with Client Services team and a Success Coach)	Annual contract required
Price (based on 5,000 contacts)	$149/month	$2,000/month
Free Trial	30 days	Not Available
Monthly Emails	Unlimited	Unlimited
Users	Unlimited	Not Available
Customer Relationship Management (CRM)	Included	Not Available (plugin required)
Lead / Opportunity Management and Tracking	Included	Included, requires extra CRM integration, limited to only 100 custom fields
Lead Scoring	Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc)	Included, requires extra CRM integration
Predictive Analytics	Included	Not Available
Realtime Alerts	Included	Limited, requires extra CRM integration
Realtime Social Collaboration	Included	Not Available
Email Targeting	Included	Included, requires extra CRM integration
Email Tracking	Included	Included
Email Templates	Included	Included but with limited customization
Surveys	Included	Not Available
Media File Sharing & Storage	Included	Included, but limited tracking
Event Registration	Included	Not Available
Project Management	Included	Not Available
Accounting / Financials	Included	Not Available
Ticketing System	Included	Not Available
Public & Private Wiki Tools	Included	Not Available
Integrated Social Media Manager	Included	Included, but limited scope and integration
Website Tracking with Campaign Filtering	Included, and with CRM Integration	Included, but limited CRM integration
Website / Landing Page Builder	Included, also allows for personalized webpages, includes SEO tools	Included, but can't be personalized
Lead Capture/Web Forms	Included, with auto-responders, logic, and CRM integration	Included, limited CRM integration
Blogging Tools	Included	Included, but not personalized to webpage visitors
CRM Workflows	Included	Included, limited CRM integration
Booking Calendar	Included	Not Available
Contact Research	Included	Not Available
Mobile Marketing	$1.50 phone number/month 1.5 cents/SMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Included SMS to opt-in with automatic email address request if not already in CRM	Not Available
Rank in independent Red Pill email marketing study	#1	Did not qualify
Rank on independent website OMBUD.com	4.9/5.0 overall score in CRM and Marketing Automation	3.3/5.0 overall score

Don't put up with paying too much for software when you don't have to! That's not a typo up there - Pardot really is that expensive, and don't forget you need to pay for your CRM on top of it.

And you don't have to just believe us - take a look at this independent comparison, powered by ombud.com.

We'll help you switch - FREE!