Marketing Automation Software
Compare RICH CRM with Awareness
CRM + MARKETING AUTOMATION = EASY
We all know that success hinges on trust that your software will be stable, reliable, and will grow with you. You want to have the confidence that your marketing software can impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.
DON'T PAY MORE THAN YOU HAVE TO
RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. RICH CRM helps you set up automation for your entire business. A RICH CRM account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.
Awareness is a great tool for getting social media analytics and marketing to your users there. There is no CRM as part of their software and requires integration to be able to tie in all reporting from their social media into the rest of your marketing efforts. With RICH CRM you will always have all information (social media, email, website, SMS, etc.) available as part of our Complete CRM.
| Feature | RICH CRM | Awareness |
|---|---|---|
| Setup Fee | $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) | None |
| Price (based on 5,000 contacts) | $149/month | $500/month |
| Free Trial | 30 days | 14 days |
| Monthly Emails | Unlimited | Not Available, only tracks social posts |
| Users | Unlimited | Unlimited |
| Customer Relationship Management (CRM) | Included | Not Available |
| Lead / Opportunity Management and Tracking | Included | Included but it only tracks social |
| Lead Scoring | Included | Included but it only tracks social |
| Predictive Analytics | Included | Not Available |
| Realtime Alerts | Included | Not Available |
| Realtime Social Collaboration | Included | Not Available |
| Email Targeting | Included | Not Available |
| Email Tracking | Included | Not Available |
| Email Templates | Included | Not Available |
| Surveys | Included | Not Available |
| Media File Sharing & Storage | Included | Not Available |
| Event Registration | Included | Included but only through social media events |
| Project Management | Included | Not Available |
| Accounting / Financials | Included | Not Available |
| Ticketing System | Included | Not Available |
| Public & Private Wiki Tools | Included | Not Available |
| Integrated Social Media Manager | Included | Included and the primary focus of the software |
| Website Tracking with Campaign Filtering | Included, and with CRM Integration | Included but only via social media attribution |
| Website / Landing Page Builder | Included, also allows for personalized webpages, includes SEO tools | Not Available |
| Lead Capture/Web Forms | Included, with auto-responders, logic, and CRM integration | Included but only through social media forms |
| Blogging Tools | Included | Not Available |
| CRM Workflows | Included | Not Available |
| Booking Calendar | Included | Not Available |
| Contact Research | Included | Not Available |
| Mobile Marketing |
$1.50 phone number/month Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Included SMS to opt-in with automatic email address request if not already in CRM |
Not Available |
| Mobile App | Included | Included |
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